Strategy requires a choice between differentiation and low cost.” Before the launch of the Blue Ocean concept, this is what everyone believed. Developed by W. Chan Kim and Renee Mauborgne, Blue Ocean Strategy makes a fundamental break from this tenant by offering a new target and perspective for achieving differentiation and low cost at the same time.

From the beginning Bajo Dizayn has carried out a large number of Blue Ocean studies aimed at creating new value for our customers through new products and services. During these studies, we sought to redefine the borders of our markets and reduce our costs. Our Blue Ocean teams, which comprise employees from diverse business units, became competent in identifying opportunities we had not been aware of through the eyes of our customers.